Clapton, Petty, Beck, Santana, Winwood announced for Summerfest

Originating in 1968, Milwaukee’s Summerfest – taking place this year from June 24 – July 4 – is now in its 43rd year and recognized by the Guinness Book of World Records as “The World’s Largest Music Festival.” Year after year, Summerfest delivers an unforgettable live music experience to fans, showcasing the top touring talent on the planet on 11 stages, including the 23,000 seat Marcus Amphitheater. Approximately 900,000 music fans from throughout the world attend this 11 day mega-event each year. The music festival takes place at Henry Maier Festival Park, a 75-acre permanent setting on Milwaukee’s beautiful downtown Lake Michigan shoreline. Summerfest offers something for all musical tastes, including over 700 performances by today’s hottest national touring acts and emerging talent and everything in between.

Summerfest is currently finalizing and unveiling its monster lineup which to date includes, Eric Clapton with special guest Roger Daltry, Carlos Santana with special guest Steve Winwood, Tom Petty with special guest ZZ Top, Rush and many other Marcus Amphitheater headliners, with more to be announced by early May.

Additionally, the festival has signed and announced a batch of artists such as Jeff Beck, Thievery Corporation, The Roots, 311, Modest Mouse, O.A.R., The Wailers, Sound Tribe Sector 9 and The Hold Steady with many more to come.

There’s more than just great music at Summerfest! Families and kids can enjoy interactive exhibits and displays, children’s performers and attractions, professional sports demonstrations, comedy acts, video and technology pavilions and shopping at four extensive marketplaces. The grounds also host 45 different food and beverage vendors, offering a wide variety of delectable cuisine. Recognized as a destination event within the music and travel industries, the event regularly garners international media attention.

Online fans love for access to all of the up-to-date event information. Last year 4,392,204 online visitors originating from over 185 countries hit the website. In 2009, an increased effort was made to communicate to the next generation of Summerfest fans through social networking websites like MySpace, Facebook and Twitter. Exclusive offers and promotions were given to fans on these sites including surprise free admission tickets! Summerfest now has over 64,000 fans on Facebook, over 16,000 friends on MySpace and 5,000 followers on Twitter.

The most amazing aspect of the event is the low admission price. General admission is $15 any time, any day. Fans can purchase an $8 ticket valid for admission on any weekday between noon and 4:00 p.m. Marcus Amphitheater tickets are sold separately and include admission to Summerfest. Don’t miss this unforgettable live music experience this summer.